Geospatial Analytics (Geo Analytics)
In the vibrant and diverse landscape of Vietnam, understanding where your business thrives, struggles, or needs to expand is as critical as understanding what is happening. At resolve, we believe that location holds a powerful story, and our Geospatial Analytics (Geo Analytics) solution is designed to unlock that narrative for your business. Developed as a powerful add-on to your existing Sisense Fusion platform, our Geo Analytics solution specifically leverages detailed Vietnam map data to provide unparalleled location-based insights, transforming geographical data into strategic advantages.
Beyond Traditional Reports - Why Geo Analytics Matters for Your Business
Traditional analytics can tell you your sales figures, but Geo Analytics tells you where those sales are coming from, where your best customers reside, or where your operational costs are highest. This spatial dimension is invaluable for strategic planning, resource allocation, and market expansion.
Our Tailored Geo Analytics Solution for the Vietnamese Market
Leveraging the robust capabilities of Sisense Fusion, resolve's Geo Analytics solution provides dynamic, interactive maps and visualizations, purpose-built for the unique geographical and administrative structures of Vietnam.
Area-Based Analytics
Understanding Performance by Region Our solution empowers you to analyze any key measure – be it sales, revenue, cost, customer density, or service requests – across defined geographical areas.
Province-Level Insights: Understand market performance across all 63 provinces, identifying top-performing regions or areas ripe for targeted marketing campaigns.
District and Ward-Level Granularity: Drill down to the district and even ward level within major cities or specific provinces, gaining hyper-local insights into market penetration, competitor presence, or logistical challenges.
Territory Optimization: For sales teams or service providers, visualize performance by assigned territories, identifying areas of high potential or those needing additional support.
Province-Level Insights: Understand market performance across all 63 provinces, identifying top-performing regions or areas ripe for targeted marketing campaigns.
Scenario - Optimizing Distribution for a Beverage Company
A growing beverage company can significantly optimize its distribution network by leveraging geo-analytics. While national sales figures might provide an overall picture, understanding regional disparities is often a challenge. By integrating sales data with detailed geographic mapping, a company can overlay performance metrics on a map to identify trends and outliers.
For instance, a visual analysis might reveal that while overall sales are strong, certain regions are underperforming. Drilling down further could uncover issues such as fewer active retail outlets or insufficient promotional efforts in those areas. With these insights, the company can reallocate sales resources, launch targeted local promotions, and address specific gaps in its strategy. This data-driven approach not only boosts sales in underperforming regions but also validates the importance of knowing "the power of where" in decision-making.
For instance, a visual analysis might reveal that while overall sales are strong, certain regions are underperforming. Drilling down further could uncover issues such as fewer active retail outlets or insufficient promotional efforts in those areas. With these insights, the company can reallocate sales resources, launch targeted local promotions, and address specific gaps in its strategy. This data-driven approach not only boosts sales in underperforming regions but also validates the importance of knowing "the power of where" in decision-making.
Location-Based Analytics
Pinpointing Performance at Specific Sites For businesses with multiple physical locations, our solution provides detailed analytics tied directly to your branches, outlets, or operational sites.
Branch/Outlet Performance
Visualize sales performance, customer traffic, or operational efficiency across all your retail stores, bank branches, or service centers. Identify top performers, underperforming locations, and patterns that influence success.
Customer Proximity Analysis
Understand the geographical distribution of your customers relative to your physical locations, helping optimize new store placements or targeted local advertising.
Logistics & Field Service Optimization
Track the movement of your fleet, analyze service call densities, and optimize routes for maximum efficiency and reduced fuel costs.
Scenario - Enhancing Customer Service for a Bank Chain
Banks operating multiple branches across a country can greatly benefit from leveraging geo-analytics to improve their operations and customer experience. While traditional reports may provide insights into overall transaction volumes, they often lack spatial context, which is critical for identifying branch-specific challenges and opportunities.
By integrating transaction data with geographic mapping, banks can visualize branch performance alongside factors like customer density or local infrastructure. For example, a bank might discover that a high-performing branch in a densely populated city is experiencing lower customer satisfaction due to limited parking or long wait times. With these insights, the bank could make data-driven decisions, such as opening additional service kiosks or optimizing staffing in high-traffic areas.
This location-specific approach not only enhances operational efficiency but also improves customer satisfaction, demonstrating the power of combining spatial analysis with business intelligence.
By integrating transaction data with geographic mapping, banks can visualize branch performance alongside factors like customer density or local infrastructure. For example, a bank might discover that a high-performing branch in a densely populated city is experiencing lower customer satisfaction due to limited parking or long wait times. With these insights, the bank could make data-driven decisions, such as opening additional service kiosks or optimizing staffing in high-traffic areas.
This location-specific approach not only enhances operational efficiency but also improves customer satisfaction, demonstrating the power of combining spatial analysis with business intelligence.
Key Benefits of resolve's Geo Analytics Solution
Actionable Location Intelligence
Move beyond spreadsheets to intuitive maps that reveal patterns and opportunities invisible in tabular data.
Strategic Market Planning
Make informed decisions on market entry, expansion, or consolidation based on real geographical performance.
Optimized Resource Allocation
Efficiently deploy sales teams, marketing budgets, and operational resources to areas of highest impact.
Enhanced Operational Efficiency
Streamline logistics, optimize service routes, and improve the performance of your physical assets.
Competitive Advantage in Vietnam
Gain a unique edge by leveraging deep, localized geographical insights specific to the Vietnamese market.
Tích hợp công cụ BI liền mạch
As a dedicated add-on, it integrates flawlessly with your existing Sisense Fusion environment, enhancing your current analytical capabilities without disruption.
“Unlock the power of 'where' with resolve's Geospatial Analytics. Let us help you see your business through a new lens, revealing opportunities across the rich tapestry of Vietnam.”